Are you flummoxed about how to market your business using Facebook?
In a tizzy over Twitter?
Let me help you.
FREE STUFF
There’s plenty of free information on this site to help you get more likes on your facebook page, learn ‘twitterquette‘ or even get the ‘twitterati’ to help you! This is updated regularly so make sure you subscribe so you never miss a post!
And please click on any or all of the follow buttons over on the right for daily tips etc .. I’m very sociable so I really would welcome your friendship.
Because Your Business Is Worth It!
I offer consultancy, training and coaching in to help you get more business through facebook, twitter and other Social Media platforms.
Understanding if Social Media Marketing is Right for You
Social Media Marketing is not the same as advertising, networking or PR even though it has aspects in common with all three. It can change the way you do business and could keep you in business when others are failing.
1 hour (Skype available) Free.
Creating your Social Media Branding
Everything you do and say on social media channels can have an impact on your business, you need to learn how to express yourself as your brand without ‘faking it’ or changing who you are. This can seem a tricky balance and many people tell me they don’t know what to say in their status updates. This 2 hour session will leave you with a clear idea of what you want to express about your business and yourself and how to do it.
2 hours (Skype available) £97.00
Facebook Marketing Help
If you want to set up your own Facebook Business page or find out how to get more likes on your Facebook page or you’d like to understand how groups work or how to share information then this is for you. Every business is different so these sessions are bookable in sessions from half an hour upwards. If you are a complete beginner I recommend the 2 hour session to start, if you need more time you can always book more later! If you just have a couple of questions the half hour Skype session will be perfect for you.
30 minutes (Skype only) £27.00
1 hour (Skype available) £48.50
2 hour (Skype available) £97.00
If you are short on time I can set up a facebook page for you, these vary considerably so get in touch for a quote.
Twitter Marketing Help
Twitter can be overwhelming but if you use it well it can lead to sustained business growth and a wealth of other opportunities. I can take you all the way through from starting a profile to teaching you how to handle multiple accounts. You can also learn how to post your blogs to twitter, how to schedule sales messages and much much more. If you are a complete beginner I recommend the 2 hour session to start, if you need more time you can always book more later! If you just have a couple of questions the half hour Skype session will be perfect for you.
30 minutes (Skype only) £27.00
1 hour (Skype available) £48.50
2 hour (Skype available) £97.00
Profile Set-up £149 (includes ensuring all relevant information is in place.)
Targeted Audience Creation
This is the art of getting people to follow you on twitter, but not just any people, I specialise in finding people who are actually likely to want to hear from you and may be in the market for your products or services. To give you an example, a restaurant in Woodbridge won’t find an audience in Edinburgh particularly useful, so I find the local foodie community instead! There is a one-off charge of £99 for this which I guarantee at least 250 followers.
LinkedIn Marketing Help
LinkedIn is traditionally known as THE business to business social media site, but for many thousand’s of people it is nothing more than a glorified CV.
Stand out from the crowd by learning how to use LinkedIn effectively. Together we’ll look at optimizing your LinkedIn profile, which LinkedIn groups can help you, adding your blog to LinkedIn and using LinkedIn questions. If you are a complete beginner I recommend the 2 hour session to start, if you need more time you can always book more later! If you just have a couple of questions the half hour Skype session will be perfect for you.
30 minutes (Skype only) £27.00
1 hour (Skype available) £48.50
2 hour (Skype available) £97.00
Blogging Help
Do you want to start a blog but don’t know how to go about it? Or have you started but don’t know what to say or how to spread the word? Whether you need help with incorporating keywords or are nonplussed by plug-ins together we can get you on track. If you are a complete beginner I recommend the 2 hour session to start, if you need more time you can always book more later! If you just have a couple of questions the half hour Skype session will be perfect for you.
30 minutes (Skype only) £27.00
1 hour (Skype available) £48.50
2 hour (Skype available) £97.00
Blog Set-up
Basic 3 page blog with contact details, social media contact details and share buttons for all major social media sites – £199.00
Copywriting
2 Blog posts a month – £97.00
Not sure if I’m right for you? Me neither! Let’s have a chat and see, I promise that if I can’t help you I won’t take your money!
You can mix and match any of the above services to suit your needs, if like so many people these days you feel you need to be utilising all of these options you will receive a 10% discount on your invoice total.
Am I Close to You?
I’m most frequently found helping businesses in Woodbridge, Ipswich, Felixstowe, Stowmarket, Saxmundham, Aldeburgh, Southwold, Bury St Edmund and Sudbury, in fact just about anywhere in Suffolk!
What if I’m Not?
I also cover Essex, Norfolk, Cambridgeshire and the London Area and am happy to help you via Skype if you are further afield.
Email me at gem.illuminate@gmail.com
Call me on 07840 799630
Skype me by finding gemma.gemina
Leave a comment and I’ll get in touch with you or simply use the contact form below!
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HiyA enjoy the tips by the way! @Symply_photo
Thank you! You’ve made my day
it’s just started raining outside so I needed some sunshine and you sent it to me 
Hi ! If you could say which was the most important aspect of social media to generate sales, which would it be? Thanks, Carol
Oh that’s a really tough one Carol, great question, well done! I would say that do have to remember that the balance between social and media needs to be maintained – you need to chat and engage, but you also need to let people know what you are selling; otherwise they may really like you, but buy from a competitor purely because they don’t know what you are selling! Conversely too much shouting about what you are selling and no engagement means you lose the business because they don’t like you!
Balance wise I try to keep my tweets to around 50% conversation, a great tool for measuring yourself on this is twtrland, you can see my profile hear complete with little graph that shows how many tweets are @replies etc – http://twtrland.com/update/profile/GemLThompson
Thanks Gemma. Good info. Appreciated.
I LOVE buffer too – they have changed my life and improved my Klout score! Thoroughly recommended. If anyone is interested you can find out more about them here – http://bufferapp.com/r/0bb84
Gemma, this buffer is only if you blog, right? I dont…
No Carol, it can be used by anyone that reads blogs or articles online and shares them, or that retweets people. It’s really a scheduling tool, you set the times you want tweets to go out at and they go into your buffer to be tweeted then. But so much easier than most scheduling as you don’t need to copy & paste, just click a browser button! I LOVE it, I read a lot of blogs in the evening or at odd times like 6am Sunday morning and if I shared everything the instant I read it people either wouldn’t see it or would see too much at once!
Mind you, it is still additional to conversations (and to get them started) not to replace them
But if you load Buffer if you’re in meetings all day, it helps maintain Klout! It’s really worth putting the button on your blog.
so me again – is it like hootsuite whoch i use to schedule tweets re my business – would you recommend one over the other?
I use both, I use hootsuite as my regular dashboard and I use it to schedule things like my tips of the day on here if I’m going to be out and also to schedule my ‘sales tweets’ so I don’t forget to do them! I use buffer to share what I’m reading and liking and to share my own blog too … Haven’t tried it for #ff’s as I stopped doing them a while ago and replaced it with my Facebook Friday feature, that seems to get people more likes than than #ff’s gets them follows
i see thanks ! have a good eve .
Wonderful article, Gemma…thanks so much!!!!
excellent information, thank you
Very interesting thanks for posting
Is it possible to have an “initial chat” with you first to get a handle on what you offer? Thanks x
Of course it is
it’s a pre-requisite really so I can also find out what you need and make sure that the time is dedicated to that. Will be in touch tomorrow to arrange – and of course there is no obligation to have the session.
Interesting Thanks for posting
so true, I have RT’d on twitter
Hi Helen, I sure will be … Got Monday set aside for Tony’s SEO comp so by the afternoon I’ll be desperate to pull my head out of link building for a while
Are you on Skype? You can add me by looking for gemma.gemina if you like.
Looks like a great service for busy and overwhelmed business owners Gemma! Hope to meet you soon at one of the local networking events.
Lots but planning in stages! For Norfolk Directories need to focus on the launch and growth and then roll out Cambridgeshire Directories.
For Maximum Wellness I want to focus on nutrition consultancy and corporate wellbeing!
You?
Final preparations for The Spring Wedding Expo on 19th Feb at Kesgrave Hall x
Expanding one and stopping one and starting something new to me but have always wanted to do it! (I think that covers it.)
Very confused by Marc’s but sounds good anyway! What comes after the the Feb Wedding expo Nicola? And good luck Helen – I know you’ll make both a huge success!
I’m planning an online, study-as-you-please site, more public courses and more one-to-one client consultations … oh am hoping Skype consultations will continue to work well next year and should be re-launching my website very soon …
To turn my start up cloud accounting practice into a viable business!!
Hi Gemma, I’ve got a page for my business UcanEco2 but am all -at-sea when it comes to what to do next. How to promote a good idea without being pushy?
Hi Sue – great page and they look like great products .. I’m all in favour of greening our planet
1st things first you need to get some people to like your page, this post should help … http://socialmediaillumination.co.uk/how-to-get-more-%E2%80%98likes%E2%80%99-on-your-facebook-page/ It’s ok to ask people to like your page and don’t forget to tell them what’s in it for them. For example I had no idea aloe could help calm down heartburn!
Many thanks for that, Gemma. Excellent info.
Good stuff Gemma, proof that your system works. I’ve nearly doubled my ‘likes’ in a day too.
Have to say I’ve been very pleasantly surprised – I think it is partly the ‘New Year Enthusiasm’ but I’m happy nonetheless!
Thanks Gemma for your invaluable tips! I’m just ‘properly’ starting back after the Christmas break- so I’ll let you know how I get on!
Looking forward to hearing more from you Kitty!
Glad you like it Jo, feel free to ask any questions or add any comments
All the best for 2012, Gemma!
Hi Robert – do you have a facebook page? If so post it in a comment beneath the announcement as I wouldn’t want to lose track of it
Hi Gemma – thanks for the welcome. D’you know, it’s ooh, almost 3 years since we first met up on here…
Doesn’t time fly?
Caroline
Doesn’t it just! Good to see you doing so well!
Hi Nicky, good to meet you here too! Will do my best to give you the best tips possible
Hi Heather, great to meet you! Hope you’ll find this page as usefule as the fab Free Graphic Design Tutorials
Hi Alisha, terrific to meet you too. Took the liberty of having a peek at your page and it looks very inspiring
Thank you! Nice to meet you too.
Hi Cathy, thanks so much for visiting, nice to meet you too
Hi Amanda! I’m often in your neck of the woods so will certainly look you up! It’s always good to connect and swap ideas
Hi Tracey … Did you want to know how to get a tab on the side with recommendations on or how to get the recommendation box to show when people first like the page?
err both I guess, well the first one really, I didn’t know about the second lol
Hi Tracey – got to dash but had a quick look at your website and LinkedIn and as you don’t already have a tonne of recommendations that you’d have to transfer it might be worth looking at this app – https://www.facebook.com/apps/application.php?id=100997693327480&sk=info
Hey, flattery will get you everywhere, Gemma!
-Caroline
I really like your message on your welcome page Alisha – very pertinent! -Caroline
Why thank you very much. We started this page/site back in June, and there’s a lot to do but we are really enjoying ourselves! -Caroline
Thank you!
I’ve liked your page too. Excited to see what we can all learn from one another.
That would be great. Do give me a call when you next come!
Thank you, you are stars!!!
Hi Gemma – I have set up Market Place but actually wanted the how to get the recommendation box to show when people first like the page and heard you have to set a place. Do you mind looking at YourlocalPR to see if it’s set correctly? Thanks in advance. PS good tip on Opening Times
Ooh! Isn’t it nice when 2 people you know connect up!
-Caroline
Alisha – I know and thank you for stumbling over us!
Isn’t thrilling how we are all exchanging info and ideas.
Caroline
Yes it’s awesome! LOVE IT
Yep tis there – fb post that one automatically, I just wish they wouldn’t do it when someone first likes a page as at that point I don’t know yet if I want to recommend it!!
Hi Amanda, I may well be passing Colchester Friday pm, I have sent you a friend request and maybe we could meet for a coffee then?
Yes, thanks Free Graphic Design Tutorials – I must say, you have sent a lot of people Gemma’s way! Thanks for the heads up and now look! We’re gonna have a FACE TO FACE!!
Great to have you here Jay! Hope you find this just as helpful
Hello Isla – lovely to meet you! Thanks so much for following me here and on Twitter!
Hi Sophie, great question! I do recommend unfollowing if they’re tweets add no value to you – there are some people I follow that may never follow me back and that’s just fine, however if it’s another business and I’m not learning anything or being amused by them then yes I will unfollow, I tend to have a clearout about every three .
Sorry – cat jumped on keyboard! He wants feeding! Anyway as I was saying I clearout about every 3 months and I use http://www.tweepi.com to do it, I don’t like to clear out too often as sometimes people are just a bit slow in looking at their new followers.
You might also find this blog helps http://socialmediaillumination.co.uk/to-follow-or-not-to-follow/
Excellent, thanks Gemma, a clearout is due methinks! Also a great reminder that tweets need to be interesting and engaging in order to retain followers!
Thanks John – it was great to meet you there! Don’t forget to ‘like’ this page for your daily tips and weird pictures of blue lions etc!
Pretty Well thanks
Thanks for liking me! How’s yours?
No worries, it’s GREAT to CONNECT with social media people like yourself
Friday is AWESOME!!!!!! 
Hi Tanya … Good to have you here! Glad you like the tip .. Plenty more where that came from!
http://www.epiphanysolutions.co.uk/ has some great case studies to keep you busy for 20 minutes also they are the UK’s leading SEO. In fact, I have been reliable informed that any new Google trials in this market area are trialled in the UK first as we are much more ready to adopt new technologies than the US and greater part of Europe it appears.
Thanks for that info Gary, I’ll take a look
Learning all the time thank you Gemma ;o)
I’ll do my damnedest to keep that going
feel free to ask away – and don’t worry if it’s confidaential you can inbox me … find me at https://www.facebook.com/gemma.thompson.illuminate
If only I could – message you that is! There lies the problem
are you on skype? if so find me at gemma.gemina and I may be able to help you through that – should just take 5 mins so no charge for that!
Thanks Aggie! Glad you liked it but no need to feel like a novice, we all start somewhere!
Will skype next week if I may, will let you know in advance. Keep up with the project. Have a good weekend.
Thank you Mark!! Will do my best to help them
Hello! Nice to meet you!
Hi Lisa, sorry I did reply to you earlier but it looks like the comment didn’t go through… Damn gremlins!
Anyway it’s an excellent question and one that seems to be on a few people’s minds as I’ve been asked that 3 x this week!
The answer varies however so I’ll write a blog on it for you, will endeavour to post it by Monday if the tech settles down
Louise you lovely person! Thank you so much
Thank you! Comments like that keep me going when my poor little brain wants a lifelong holiday!
Does not sound good Renee
Simply irritating Suze – that’s all…also a good sign I should log off & head to bed!
Some of the servers were down for maintenance today but should only have affected you for a short while, 30 mins to an hour max … Hope that was all it was
Thanks hun…real annoyance but it seems much bigger than that as it was early this morning & just a few minutes ago when I tried to share the BBC2 link on my page – had do it in a very round about way to get in on there! Me thinks someone’s fibbing (FB, not you!) x
Complicated question! To start with yes, but there is such a thirst for knowledge out there that I recommend getting it up to twice a week at least. However it is better to be consistant, it looks bad when you haven’t blogged for months so by all means start with a steady once a week
Cool. Its hard finding something useful to write about all the time that’s why I only doing once at the moment. I guess when I have enough I can do some recycling if its current
Thank you!! I did it myself and I’m not very experienced with graphics so I really appreciate that
Do you mean things like the little tag and world logo? I don’t insert them, facebook does that automatically well you fill in those sections in the info area and click save. (Thank god cause I am rubbish at coding!)
When I type in text on the ‘about’ edit’ where there is a list I wanted to create bullet points or something similar to show that it is a list. I didn’t get any automatic symbols. Sorry this is probably asking you something beyond what is fair! I just thought others may also want to know. Your point about putting the website in at the top was really helpful. Thank you!
Aha! So sorry! Bit dim – in the long info text those bullet points are there because I copied and pasted it from a word doc that I had it formatted in (with the bullet points!) hope that helps more
(still no coding!)
Ah that does help thanks!
Sharon I don’t think I’ve liked your page … Pop a link to it here for me and I will
Thanks ! You could be the first. I’m just getting started and I’m not sure about how to do a proper link…but my company page is called Realifelearning. It is also the same on twitter.
Have found you and liked you
to do a proper link is super easy too – just look right to the top of your browser when you are on the page and you will see the link you need in the white box there. Simply copy it and then you can paste it in a comment or anywhere else! If you are pasting it in facebook do type a space after it before hitting return as facebook can be a bit glitchy sometimes and may ‘drop’ the link if you don’t 
Good question Helen … I think that one deserves a whole blog post! I’ll get back to you on that
Cheers, Gemma Thompson.
Hi Tina, that recommendation box pops up occasionally, usually for new likers on a page who of course don’t know if they want to recommend a page yet! (what’s that about facebook???!) I’ll just go grab the link for that contact button, although as people can now message a page directly I have seen a drop in the amount of people using it …
https://www.facebook.com/contact.form that’s the contact form link
Thanks gemma – since following you I have been trying to get my social media house in order! Keep up the good work! T
Well if you ever need more pinpointed help feel free to get in touch – I know all this knowledge looks expensive but I like working with small businesses so I keep the price down! And can do sessions over skype!
Yes pages can like other pages but they don’t show up as an additional like in the likes number. So right now I have 767 likes on my page, if another page hits like it will still show as 767 likes but if a profile decided to hit like it would go up to 768. When you are logged into your page if you clikc the ‘home’ button at the top it will show you a newsfeed with posts from the pages you have liked as your page
Hope that makes sense … I think this would be a good topic for a blog post!
Thank you! I can’t believe I never looked at that home button before! Is that what visitors to my page see?
I’d love a blog post on this, I find the profile/page thing so confusing.
No – it’s your home feed so you see pages you like in it – they see the profile section
Will write a post for you soon 
Funny you should ask, I’m in the middle of putting a course together along with a friend of mine, should be up and running within 30 days! If you like you can go to http://www.online-illumination.com now and sign up to stay informed
Got some very cool plans for it which should really help 
Yes please count me in x x