Facebook is a funny business medium, up till now we’ve lived by the adage don’t mix business with pleasure but suddenly we all have pages on Facebook and that’s exactly what we are supposed to be doing!
This sudden turn-around makes it easy to stumble and fall, it’s difficult to know what the etiquette is for a situation when you are in uncharted territory. So I thought I’d put together a simple guide with a few do’s and don’ts to help you, will start with the don’ts so we can finish feeling positive!
Don’t use text speak or type everything in CAPS!
Typing in CAPS is the online equivalent of shouting at someone and is very irritating. And text speak just makes you look lazy and unprofessional.
Don’t flood their news-stream with updates!
Facebook is still (and hopefully will remain!) a site people visit for pleasure. If they have clicked like then they’ve opted into reading your posts but they can opt out again! If your posts are crowding out news of their cousins new baby they may well click unlike! 1 or two posts a day is good, 3 is ok, more than 3 is too many.
Don’t call your likers ‘hun’ or any other endearment.
Really, please don’t do this, not even if you know them really well offline. It crosses the line between business and pleasure and it gives people the impression that you are unprofessional – something you NEVER want to do when you have your own business.
Do think about when you post.
As I’m a business that serves other businesses I mainly post during the day, I know some business owners are too busy during the day so I often put a post out about 5.30 or 6pm so I’m still in their stream when they are browsing in the evening. When are your customers online? If your target market is working fathers you might find it best to post on evenings and weekends. Remember they have opted to see your posts so it’s safe to assume they want to see some!
Do make your posts useful and relevant to your likers.
Tips and discounts are always welcome, and it is social media so a little news here and there is fine too … But do remember it is your business page they have signed up too … They’re not looking for rants about religion or snuggly bunny pics!
Do post regularly.
Exactly how often you post does depend on your business and the time you have available but if people have clicked like they expect to see something from you! Post once a day as a minimum if you can, but at the very least, once a week.
Do respond as promptly as possible to every comment.
This is the biggest gaffe, and I see businesses do it every single day! If somebody has posted on your wall or commented on something you have posted respond to it! Say thank you to them for commenting, ignoring them is not polite and it is not professional! How would you feel if you approached a market stall to ask something and the trader just turned they’re back on you? Pretty miffed I bet! And don’t think you are excused if you serve businesses … If you approached a stand at a business fair and got that reaction you wouldn’t be doing business with the stand owner either! So for goodness sake respond!
Do make sure you have all your business info up there for people to see
Make sure your business address, website info, twitter ID, LinkedIn profile is on your facebook page, anything and everything that might reassure them that you are a real business run by real people!
Last but by no means least – DO have fun! I wouldn’t want your facebook marketing to become a chore!
Over to you – what do you think page owners should or shouldn’t be doing? Tell us all in the comments below!
Gemma Thompson is a communicator and endlessly curious. Use of Facebook & Twitter led to excellent brand awareness for her start-up business a few years ago. In less than a year she had a substantial ROI – £4,083 of business for £950 hours spend, and was being asked to teach others how she was doing it! She is now a full time social media consultant. If you want help marketing your business through twitter, facebook, YouTube, blogging or LinkedIn get in touch!