Reaching a large audience is fantastic, but it’s even better if your audience is interested in what you have to say.
Obviously what you say and how you say it will have a massive effect on retaining your audience (and, we hope, converting a number of them into loyal customers!)
But how do you find your audience in the first place?
Before you can find your audience you have to know who they are.
I recently did some work with a hair salon in Ipswich and, much as she may have done with any other PR or marketing consultants, we spent quite some time establishing the characteristics of the bulk of her current clients to build a picture of possible new ones. As it is one salon, not a chain, one of the key points for her is geography.
Having decided that her main clients are professional women between the ages of 25 – 60 that live in the Ipswich locality I could then begin searching for people who matched this description and extend the hand of friendship to them.
The way to search for people who fall into your ‘ideal client’ category varies depending on the channel you are using, Twitter is different to Facebook and LinkedIn is different to both!
Today I’ll just look at Twitter, but it is important on all sites not to limit yourself to just your ‘ideal client’. At the end of the day none of us know what wonderful things can come from a chance meeting whether real or virtual so keep the doors to opportunity open!
The most important thing you can do to gain followers on twitter is to follow people yourself! Twitter tries to help you find people to follow, on the ‘Discover’ tab (the one with the # symbol) is a link called‘who to follow’ which will generally list Twitter accounts based on who you follow, it also has a tab marked ‘find friends’, this is where you will find the links for you to search for people you already know through your email account. There is also a tab marked ‘popular accounts’ where, as you might expect, you will find suggestions based on the popularity of tweeters – as these are usually celebrities don’t expect them to follow you back!
One important thing to not is that etiquette on Twitter allows you to connect with anyone, whether you know them or not, and you are also welcome to go through the followers of anybody you find on Twitter to see if there may be anyone within that you want to follow.It’s about connecting with people that may be strangers now but may have similar interests to you, and as they are under no obligation to follow you back
I’m not a fan of Twitter’s search facility, but despite it’s failings there are still ways to use it to your advantage.
Whatever your speciality is, set up searches that point to people who you can help.
For example, a few days ago I saw a tweet asking how to find the # symbol on a Mac. If you sold Mac’s, fixed them, or ran computer-training courses for a living, having that term as one of your searches so you can reply straight away and solve the tweeters problem would be wise. Don’t try to sell to them, just help them, hopefully this would begin a relationship where they felt they can ask you for help again in the future, and eventually when they are in the market for your services you would be the first person they would think of.
Adding yourself to a Twitter directory such as We Follow or Twellow is easy, and as long as you consider the terms you want to be searchable for it can be effective. The key here is to put yourself into that SEO mindset, ask yourself “if I was my ideal client and I wanted to find me what would I type into Google?” But remember, they may be looking at you as a potential customer not as a potential service provider! As we often like to do business with our neighbours I strongly recommend that one of the keywords you use is the county you live in!
Here’s a list of Twitter directories for you if you want to list yourself. And may you find many followers through them!