I’ll admit it, I’m in the grip of a full blown Pinterest addiction! It started innocently enough with me merely checking it out so I could advise my clients on how to incorporate Pinterest into their social media marketing strategies.
Of course I felt I owed it to them to really explore it thoroughly, it is my job after all … And quite how that segued into collecting Art Deco images I’m not entirely sure … Oops!
Anyway it has been useful as I have been recommending specific ways of using Pinterest to clients and I know that they will reap the benefits in time.
But back to you… something I’ve learnt from the last couple of weeks on Pinterest is that I need to adapt my blogging strategy to make it more Pinterest friendly. And this might be something that helps you too.
Pinterest is easy to feed for businesses with physical products but what about those that provide a service? And particularly those of us that provide a service to other business owners?
Often our blogs and websites are information based with just a few generic photo’s here and there – not the most pinspiring places! But as Pinterest is now driving as much traffic as twitter we don’t want to be left out!
So here’s a few things I’m doing to make my blog more Pinterest friendly, hopefully you’ll be able to incorporate some of these ideas into your blog or website too.
Add a Pinterest share button
Adding this makes it easier for people to pin my stuff, and it shows them I’m happy for them to do it so it should encourage those who are worried about being hit with a copyright law suit!
Watch the video below to guide you through adding your own pin it button to your wordpress blog
Creating more visual posts.
I regularly post cartoons on my Facebook page so I’m gathering some of these into blog posts so I can pin them. Of course I’m not a cartoonist so I am attributing them wherever possible to the artist that created them both in my blog post and in my comment on them on Pinterest.
Adding more video blogs
I found out very early in my explorations that video goes with Pinterest very well. They have a section for people to explore videos only and as with Google there are less videos than anything else – meaning they stand out more! I’ve had videos re-pinned within minutes of pinning them! So as you can know see adding the video to this post above serves several purposes, first it serves as a guide for you if you need it, but secondly it makes my presence on bith YouTube and Pinterest that little bit stronger. Of course I can also share it through other channels – talk about multi-tasking! Phew!
Making my blog more Quotable
Sarah Arrow shared a great little tool recently called Pin-a-Quote whereby pinners reading your blog could highlight a quote to share – see more on that below…
…but as great as that is it got me thinking…
And I thought I needed to be more pro-active, after all most pinners aren’t going to take the time to do that. So I decided to lift what I think the good quotes are out of my blog posts and turn them into images to add back in. It should make my blog more visually appealing as well, much like highlighted quotes in magazine articles. Click here to see one I made earlier!
This is the point I’ve auctioned first! Shameless self promotion I know but my testimonials page was such a boring lump of text that it really needed something doing to it! So I turned about half my testimonials into graphics to break up the page … Then I pinned them! You can see them on Pinterest here or pop over to my testimonials page to see how they look on the page – maybe not as polished as a graphic designer could create but certainly better looking than a solid lump of text!
Making sure all pictures used on my blog have:-
The URL for the post they are in
A suitable title (the blog posts title or something else that refers to the post)
A couple of keywords in the alternative text
All this is stuff you should do to help your SEO and potentially drive traffic through Google images but Pinterest is another good reason to make sure all pictures are properly titled and will lead back to where you want them to lead.
Pinning from my blog myself
Once you’ve made your blog or website oh so pin-able, don’t just sit and wait for an avid pinner to stumble across it and start pinning, get it out there yourself! With the concerns over copyright many pinners are happier to re-pin than to pin something for the first time.
Of course Pinterest isn’t all about promoting my blog, I’m also enjoying spending time on it and pinning things that I like that have nothing to do with my business (hence the Art Deco stuff!) And I definitely recommend you do some of that too, this is what allows people to get to know you. And as I hope you know by know the social aspect of social media marketing is vital!
Don’t forget to measure the impact of Pinterest on your social media marketing too!
Over to you, how have you made your business blog more pin-friendly? Have any of these ideas helped? Share your insights in the comments below – I’m looking forward to reading them!